It’s amazing how quick the hype cycle builds. Take for example English trio London Grammar. The band, composed of singer Hannah Reid, guitarist Dan Rothman, and beats-maker Dot Major, only released their first song December of last year, but already there was much promise given to the band by the British music press before they even released their first full record. Fueled by a well-received EP in February plus a guest appearance on the great Disclosure record earlier this summer, the hype just kept on building for the young fresh out of college trio.
For a lot of buzz bands, the ever-building hype can be overwhelming. Often, young bands fail to live up to expectations because they were either not ready for all the exposure or they were thrust into the limelight too soon before they can even figure themselves out. The good news is that London Grammar is managing well the hype.
With their debut record If You Wait, London Grammar have shown why NME and British blogs have fallen in love with them. Sporting an ethereal heavenly sound, the band creates a moody backdrop for their secret weapon – singer Hannah Reid. Reid is artfully melancholy and deeply soulful. Artfully evoking comparisons to another great Brit singer in Jessie Ware with her R&B influences, Reid’s voice serves to be the perfect companion to the haunting music that Major and Rothman provide. I really enjoyed If You Wait. The hype is definitely warranted.
Watch the video for single Wasting My Young Years and be entranced by Hannah Reid.
London Grammar – If You Wait comes out 9/10 via Metal & Dust Recordings (order here)