I used to have conflicted opinions about Lana Del Rey, and I think I’m not the only one. Ever since her (fantastic) first hit single Video Games came out in late 2011, people have either been obsessing over or just plainly trying to figure out who Lana Del Rey is. Like most people, I loved Video Games and was intrigued by this mysterious retro singer. When word got out that Lana used to be one Lizzie Grant, a minor pop singer who changed her image to be Lana Del Rey and after Lana made a disastrous monotonous prime time TV debut at Saturday Night Live, I started to question if I should be liking Lana. Yes, I do enjoy her music, but the seeming inauthenticity bothered me.
Now two years after her debut Born To Die was released, it seems like Lana has been perfecting her craft. Stepping away from the spotlight a bit has allowed Lana to focus on her singing. When I saw her last year at Lollapalooza, I became convinced on why her fandom is so obsessive for her. There is a confidence and an aura in the way Lana carries herself that you can’t help but be drawn to her. I realized that Lana Del Rey is the real Lizzie Grant, not the other way around. This is who she was always meant to be.
And now with her newest record Ultraviolence, Lana is truly digging into those roots. Produced by The Black Keys‘ Dan Auerbach, Ultraviolence is a more streamlined, more focused version of Born To Die. This is Lana singing about often tragic and fatalistic situations and the hardships it takes to gets to the top. It is somber and gloomy and fits perfectly upon Lana’s retro style and singing. It is, therefore, the complete Lana Del Rey record – everything you ever loved about Lana fit into one album.
Watch the video for single West Coast embedded below.
Lana Del Rey – Ultraviolence comes out 6/17 via Interscope (order here)